It is a dream of every content strategist to have a unified content strategy for their entire organization. A place where content has no boundaries. You can freely share and reuse content, while honoring the individual needs of your teams. A place where you can have common workflows, taxonomy and most of all a common user experience for your end users across all content. But this remains a pipedream for most organizations.
In this session, we will discuss the challenges that need to be overcome to make this dream a reality. We will discuss how organizations can go about defining that ideal system which will solve their needs. And then we will see how this seemingly daunting task can be accomplished via the technologies which exist in the market.