Professional blogging and vlogging

Blogging and Vlogging is a great way to reach beyond your professional and personal borders; it's also a way for your company to reach potential new readers, users, investors. More and more, technical communicators are being asked to add their skills to the social media efforts of their departments. For blogging, this means going beyond the "rules" of technical writing and understanding an entirely different way to present their content. For vlogging, this means scripting out content and moving from written to spoken, measuring time rather than words, and more.
What is blogging? What is vlogging? What role do we as tech writers take in these fields? What skills do we currently have...what skills must we develop? What are the top tools?
What are the rules? In addition to answering the above questions, this presentation includes numerous examples for each genre.