Data Driven Content Innovation: How data analysis can help you solve content conundrums

Content adapts and evolves when we respond to data. An essential part of this evolution is identifying information hidden in data and using it for content strategy.
How do we look out for patterns in data actively? How do we analyze the corresponding information effectively? How do we test hypotheses related to content? How do we innovate?
Come by to see how data surprises us and pushes us to innovate