The word eXperience has slowly pervaded the world of communication, slipping into the nomenclature of departments, designations, and functions, and infusing a rich new vocabulary of ideas, concepts, and objectives. To a lesser extent, it has also changed the way we think and go about what we do because we haven't really taken a close look at what eXperience actually constitutes. The Alchemy of eXperience takes a closer look at what eXperience is, and identifies the X-Factor that helps content deliver positive eXperience, and how they ultimately return business success.
