Mobile push content types, such as notifications and text messages, are powerful but tricky weapons in your arsenal. Often, you have only one chance to get your tone right to cause optimal customer engagement. Also, it’s easy to overengage and make customers reach out for that ‘block’ option. Many companies are not even in control of all the notifications that their different departments send out at the same time. Aided by real examples, this session will empower you to build your mobile push content strategy in a cohesive, sustainable manner. Only at TCWorld India. In Spring 2020.