Program of tcworld India

Please find here the preliminary program.

Lecture: Write to Design - Your Path to Improved Copy

A good user interface is usually associated with visually appealing elements such as colors and buttons. But it is words that truly deliver the message. "UX writing" not only improves your copy, it helps you develop user interfaces with a catchy, narrative design. Technical writers have long been working on providing copy for user interfaces. However, as software solutions transitioned from traditional graphical user interfaces to web-based applications—and more recently—to conversational user interfaces, the challenges have changed, and so has the definition of good text.

Text is an essential element for any user interface, as the right words in the right context help users achieve their goals and find what they were looking for. It is an integral part of a content strategy, an approach that involves crafting, developing, managing, and publishing written and graphical content to create a consistent and pleasing user experience (UX). An organization's content strategy should always focus on what the user wants to achieve, and the design of both graphics and text should follow suit.

Generally, design is looked at as a medium that’s mainly about wireframes and mockups; the text is simply an afterthought. There needs to be an eye for detail that will help change the way users consume products? Delivering narrations through visuals only works hard on the user some times. Words form the storytelling part of design. With a narrative design, storytelling helps to gain and keep the attention of the user. When you use metaphors to resonate with the content, it becomes a more natural approach to conveying an idea. Just as we see a deeper integration of technology in our daily lives, there will be a bigger need for storytellers, people who are intuitively good at anticipating what words are needed, and when.