Content strategists play a fundamental role in maximizing the business value of content in any organization. While content strategy has existed as a discipline in web development since the late 1990s, its debut in the org charts of tech companies in India happened only recently. In most companies, content strategists are still a scarce resource spread thin between multiple projects on globally-distributed teams. It follows, then, that their typical day is long but packed with a lot of meaningful tasks.
With time, content strategy is also gaining recognition as a role in which individuals with diverse strengths and temperaments can thrive. Within the same company, one content strategist might be immersed neck-deep in microcopy and conversational content, while another might be crafting a novel strategy to bring community contributions gainfully within the fold of the formal content offering. If the checkout page for your website has an uncomfortably-high bounce rate, by now, you know who to task with cracking that mystery.
In this session, we’ll take a closer look at what content strategists do on a day-to-day basis. We’ll also discuss, cursorily though, how content strategy practice differs in three common types of software firms in India: product companies, eCommerce outfits, and consulting firms. Finally, we’ll offer advice on what skills to invest in if you’re trying to transition into a content strategy role from technical communication.